You know you need to redesign your website. It’s not converting the new business you need, or maybe it just looks dated … or, perhaps, you’ve outgrown the initial build and need to scale up. No matter the reason, you have a decision to make: Do you rebuild a custom environment from scratch or do you update/upgrade the current infrastructure?
The Full-Scale Rebuild
Clearly the more time-intensive approach, the full-scale rebuild offers customization benefits that often outweigh the investment.
We start with an in-depth discovery process, getting to know your requirements and goals intimately. During the design phase, we place heavy emphasis on these goals within your unique theme build, including custom templates for homepage, interior pages, landing pages, and strategically placed lead-gen forms.
This type of rebuild provides a truly tailored experience, with active participation from our content analytics team to instill a renewed focus on lead generation and conversion.
While the initial investment is larger than other website development options, it provides the most customized experience, giving the build a longer lifespan and enabling your team to focus more on conversion and optimization than maintenance.
Optimization and Re-theme
Sometimes a full website rebuild is cost-prohibitive, or even completely unnecessary. Depending on your needs, a combination of a new theme and content optimization can be the right solution for your organization.
Rather than custom-coding a new theme, we take your input from the discovery phase and choose a modern, performance-proven theme that matches with your goals. While time is still invested in customizing the theme to your brand, the overall time investment and expenses are vastly reduced.
The clear trade-off here is sacrificing customization for the sake of speed and reduced cost. Depending on your goals, it can often be worthwhile to cherry-pick the best types of customization versus complete customization.
Making a Decision
If you’re still unsure which of these options makes the most sense for your business and goals, Revverst can provide guidance and recommendations via a basic site audit and discovery process. We offer targeted plans and recommendations that optimize your budget and goals.
Ready to get started? Contact us today.